by Mike Smith
You can have the best product in the world, identified your niche, have design gurus mull over the pages of your site, even put some long term SEO investment in place, but unless you can provide compelling reasons why your potential audience should listen to your...
by Mike Smith
Strap yourselves in, ladies and gentleman of the business world, OK so this is a tell it how it is, no BS, reality-checking beast of a story designed to challenge, confront and hopefully result in some profit-changing action with your marketing (WARNING: perhaps...
by Mike Smith
Let’s smash a few myths, tell some home truths and get you thinking about what a difference this could make to your business. There are two types of people who connect with your business. a. Those who are existing clients. Your business aim is to...
by Mike Smith
It is not rocket science, but despite the logic of it costing significantly less in time and effort to retain a lead or customer, either with the potential of buying from you (if they haven’t already) or giving you more business through repeat buying, the majority of...
by Mike Smith
The majority of businesses are always looking for that something that they can give away to customers that says “here is a gift buy from us again” (or even to leads that says “buy from us for the first time”). There are several things that can be considered that go to...
by Mike Smith
Have you ever had an amazing buying experience from any service yourself? One that not only left you feeling satisfied, but one where you had an internal reaction, perhaps where you were incapable of wiping the smile off your face or felt an emotional “warmth”. Or one...
by Mike Smith
Straight to the point…Those who don’t use joint venture/referral agreements, cross promotion and similar partner agreements as a MAJOR part of their marketing strategy are missing out on an immense opportunity. This remains one of the most effective, efficient and...
by Mike Smith
Event marketing involves using a one-off, online or live presence to engage a specific group and remains one of the most effective tools to serve your marketing functions. There are ten key components to any effective and efficient event marketing system to gain...
by Mike Smith
You can have the best product in the world, identified your niche, have design gurus mull over the pages of your site, even put some long term SEO investment in place, but unless you can provide compelling reasons why your potential audience should listen to your...
by Mike Smith
So, you managed to sell your service sufficiently that you have secured a deal for one of the most powerful marketing strategies, that is working NOW, (i.e. JV and cross promotion partners) is secured. You may have even invested the time and research (CRUCIAL) in...