Avoid the “Of course you should use us, our site tells you how great we are” trap.

by Mike Smith

You can have the best product in the world, identified your niche, have design gurus mull over the pages of your site, even put some long term SEO investment in place, but unless you can provide compelling reasons why your potential audience should listen to your...

So what’s different in 2020 or are you still crossing your fingers!

by Mike Smith

Strap yourselves in, ladies and gentleman of the business world, OK so this is a tell it how it is, no BS, reality-checking beast of a story designed to challenge, confront and hopefully result in some profit-changing action with your marketing (WARNING: perhaps...

Why the BIG money is STILL in ‘your list’: how to get and grow one.

by Mike Smith

Let’s smash a few myths, tell some home truths and get you thinking about what a difference this could make to your business. There are two types of people who connect with your business. a. Those who are existing clients. Your business aim is to...

YES, yes, Yes!..which ever way you write it, retention IS the key to business growth

by Mike Smith

It is not rocket science, but despite the logic of it costing significantly less in time and effort to retain a lead or customer, either with the potential of buying from you (if they haven’t already) or giving you more business through repeat buying, the majority of...

Keepability: 4 key factors to get max branding impact with your client ‘giveaways’

by Mike Smith

The majority of businesses are always looking for that something that they can give away to customers that says “here is a gift buy from us again” (or even to leads that says “buy from us for the first time”). There are several things that can be considered that go to...

Take your client experience to the next level: Grow your WOW business

by Mike Smith

Have you ever had an amazing buying experience from any service yourself? One that not only left you feeling satisfied, but one where you had an internal reaction, perhaps where you were incapable of wiping the smile off your face or felt an emotional “warmth”. Or one...

Three massive JV or partnership errors that destroy profit making potential

by Mike Smith

Straight to the point…Those who don’t use joint venture/referral agreements, cross promotion and similar partner agreements as a MAJOR part of their marketing strategy are missing out on an immense opportunity. This remains one of the most effective, efficient and...

Marketing Systems Essentials: 10 point checklist for maximum ROI with online & physical events

by Mike Smith

Event marketing involves using a one-off, online or live presence to engage a specific group and remains one of the most effective tools to serve your marketing functions. There are ten key components to any effective and efficient event marketing system to gain...

The “Of course, you should use us, just look at how bloody great we are” website trap.

by Mike Smith

You can have the best product in the world, identified your niche, have design gurus mull over the pages of your site, even put some long term SEO investment in place, but unless you can provide compelling reasons why your potential audience should listen to your...

JV & cross-promo partners: Give them your bullets to fire. Simple!

by Mike Smith

So, you managed to sell your service sufficiently that you have secured a deal for one of the most powerful marketing strategies, that is working NOW, (i.e. JV and cross promotion partners) is secured. You may have even invested the time and research (CRUCIAL) in...